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Building Highly Optimized and Targeted Service Pages to Drive More Conversions and Revenue for Arbour Group
- Content Marketing
- Organic Growth
- Audience Engagement
- SEO Optimization
Arbour Group is a trusted provider of regulatory compliance products and services for the life sciences industry. With over 20 years of expertise, they specialize in offering solutions for pharmaceutical, medical device, biotechnology, and diagnostics companies. Arbour Group wanted to improve its organic visibility and drive qualified leads through highly targeted, solution-based keywords in order to attract the right decision-makers within the life sciences sector.
Challanges
Arbour Group faced multiple challenges in improving its digital presence:
- Competing against major players like Oracle, SAP, FDA, and Parasoft made it difficult for Arbour Group to stand out in organic search results.
- The existing service pages lacked unique, optimized content that could rank for high-intent keywords such as “SAP compliance solutions” and “FDA compliance and validation services.
- Malicious, spammy backlinks had been negatively impacting the site’s SEO performance, resulting in decreased organic rankings and trust issues with search engines.
Our Approach
Choose Marketers worked closely with Arbour Group to craft a customized SEO strategy that addressed their challenges and aimed to increase organic visibility, drive qualified leads, and enhance domain authority.
We started by conducting an in-depth audit of Arbour Group’s current SEO performance, using tools like Google Analytics, SEMRush, Moz Pro, and Majestic to gather insights into traffic patterns, keyword performance, and backlink quality.
- Comprehensive Backlink Audit & Cleanup
We identified and removed toxic backlinks that were damaging Arbour Group’s SEO performance. Additionally, we updated valuable but outdated backlinks to ensure they continued driving relevant traffic and supporting the site’s authority. - High-Impact Content Optimization
We created unique service pages for each of Arbour Group’s compliance solutions, focusing on search intent and tailored to high-value keywords. These pages were optimized with relevant title tags, headers, schema markup, and internal linking to improve discoverability and relevance for search engines. - Strategic Content Expansion
We developed industry-specific blog content to position Arbour Group as a thought leader in the compliance and validation space. This content was designed to attract decision-makers while supporting SEO and increasing engagement with the target audience. - Targeted Link-Building Campaign
We executed a link-building campaign that focused on acquiring high-quality backlinks to both service pages and blog content. This helped improve the overall domain authority and organic rankings for key industry search terms.
Results
- 22% increase in organic traffic (2019 vs. 2018)
- 149% increase in organic traffic (2019 vs. 2016)
- 120% increase in goal completions, reflecting the improved performance of lead generation efforts.
- Arbour Group achieved first-page rankings for key industry search terms, including “FDA Compliance and Validation,” resulting in higher inbound lead generation and engagement from life sciences professionals.
