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Multi-Channel eCommerce Campaign Boosts Attaquer’s YoY Revenue by 25%
- Content Marketing
- Organic Growth
- Audience Engagement
- SEO Optimization
Attaquer, based in Sydney, is a renowned sports apparel brand, widely recognized in the global cycling community. The brand combines cutting-edge fashion with top-tier technical performance, offering cyclists a chance to express their individuality with innovative cycling wear.
Challenges
- Increased competition in the sports apparel market, making it difficult to stand out and maintain brand integrity.
- Need to maximize eCommerce sales while maintaining a strong brand presence and appeal.
- Balancing multiple performance marketing channels (SEO, paid social, and Google Ads) to ensure sustainable growth and consistent results.
Our Approach
Choose Marketers created a cohesive digital marketing strategy by integrating SEO, paid social, and Google Ads to ensure Attaquer’s campaigns were aligned for maximum performance.
- Google Ads
We launched campaigns across Display, Shopping, and Search networks, targeting key regions (ANZ, Asia, EU, and NA) to optimize budget allocation and tailor messaging for each market. We focused on meticulous Google Shopping campaigns by optimizing the Merchant Centre feed with detailed product information. Additionally, we leveraged Performance Max for Google Shopping, which resulted in an impressive return on ad spend (ROAS) and conversion rate. Budget allocation was strategically managed to preserve high ad ranks, and we continuously refined bid strategies to optimize spending. - Paid Social
We concentrated on targeting users during the pre-purchase phase, focusing on those who had recently visited the website. We utilized dynamic product ads, which combined key interests with broad targeting to engage a diverse audience. Analytics revealed that Paid Social contributed to 12% of direct revenue and influenced additional sales, highlighting its role in the consideration stage of the customer journey. - SEO
We worked on improving the visibility and accessibility of Attaquer’s website. Our team performed regular audits and site health checks to address any technical issues that could affect search engine rankings. We implemented schema markup to enhance how search engines understood and displayed the site’s content. A strategic content plan that included keyword research and optimization revitalized their organic search performance. Additionally, we focused on local SEO by optimizing their Google My Business (GMB) listing and building high-quality backlinks.
Results
- 25% YoY eCommerce revenue growth, reflecting the strong impact of the integrated marketing strategy.
- The first batch151% YoY increase in ROAS from Paid Media, demonstrating the efficiency and success of the paid campaigns. of blog posts was published, focused on addressing common customer questions and enhancing SEO.
- 23% YoY increase in Organic Search revenue, showcasing the lasting impact of the SEO efforts.
