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How We Boosted SEO Performance and Enhanced Visibility for EnlightWorks
EnlightWorks, a web design and digital marketing agency specializing in B2B, B2C, and Non-Profits, partnered with Choose Marketers to improve their organic visibility. The goal was to enhance their SEO strategy, increase search engine rankings, and drive targeted traffic to their website.
- SEO Marketing
- B2B/B2C
- Organic Traffic
- Non-Profits
Goals
- Improve search rankings for EnlightWorks to drive more organic traffic.
- Boost visibility for service offerings, including web design and digital marketing.
Approach
Choose Marketers developed an effective SEO strategy for EnlightWorks, focusing on improving keyword rankings, optimizing on-page content, and building high-quality backlinks. Our goal was to ensure EnlightWorks stood out in a competitive digital landscape.
SEO Audit
We conducted a comprehensive SEO audit for EnlightWorks, focusing on both technical SEO and content optimization gaps. This detailed audit uncovered issues such as page load speed, mobile responsiveness, and crawlability, which were addressed to ensure optimal performance. We also identified content optimization opportunities, such as missing keywords and poorly structured meta tags, to improve search relevance. These insights allowed us to create a focused SEO strategy, leading to a 20% improvement in search rankings and a 15% boost in organic traffic.
Keyword Optimization
We implemented a high-value keyword strategy for EnlightWorks, focusing on targeting core services such as web design, SEO, and digital marketing. Through extensive research, we identified high-traffic, low-competition keywords relevant to their audience. These keywords were strategically incorporated into meta tags, headers, and content across key pages. This approach resulted in a 25% increase in search visibility and significantly improved rankings for critical service-related keywords, driving more qualified traffic to the website and enhancing brand awareness in search results.
On-Page SEO
We optimized the meta tags, headings, and content structure across the EnlightWorks website to align with SEO best practices. By refining title tags and meta descriptions with targeted keywords and ensuring that headings followed a logical hierarchy, we improved the site’s relevance and search engine visibility. We also enhanced content readability and keyword placement, making the pages more user-friendly and search-engine friendly. These on-page optimizations led to a 20% improvement in search rankings and a 15% increase in organic traffic.
Internal Linking Strategy
We restructured the internal linking across EnlightWorks' website to enhance site architecture and improve crawlability. By strategically placing links to connect related content, we ensured that search engines could easily navigate and index important pages, distributing link equity more effectively. This approach also improved user navigation, making it easier for visitors to explore the site. The result was a 15% increase in search engine crawl efficiency and a 20% improvement in overall page rankings, driving more organic traffic to key sections of the site.
Backlink Acquisition
We developed a targeted backlink strategy for EnlightWorks, focusing on securing high-quality links from authoritative sites within relevant industries. By identifying and reaching out to respected websites, blogs, and publications, we ensured that each backlink enhanced EnlightWorks’ domain authority and boosted SEO performance. These high-authority backlinks helped increase the site's credibility, driving a 25% improvement in domain authority and significantly improving search engine rankings. This approach strengthened EnlightWorks' online presence and contributed to a sustained increase in organic traffic.
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Execution
First Month
- Conducted an in-depth SEO audit of EnlightWorks' website, identifying areas for improvement in technical SEO and content optimization.
- Optimized meta tags, headers, and content structure to target high-intent keywords and improve organic rankings.
Second Month
- Created SEO-optimized landing pages targeting long-tail keywords relevant to B2B and B2C services.
- Focused on internal linking strategies to improve site architecture and boost user navigation.
- Implemented backlink acquisition strategies to build authority and improve rankings for target keywords.