Social Media Marketing Success for RoomSketcher

RoomSketcher is an international technology company providing innovative floor plan and home design software, tailored for interior designers, real estate agents, appraisers, and remodelers. Their user-friendly platform offers a wide range of design features, helping professionals create detailed and accurate floor plans with ease. As RoomSketcher expanded its reach across North America, they sought to strengthen their online presence and increase engagement with potential users.

Challenges

RoomSketcher faced significant challenges in enhancing its brand visibility and customer engagement across social media platforms, particularly in the highly competitive markets of the US and Canada. The company aimed to grow its social media presence, particularly on Instagram and Pinterest, and needed a strategy to boost engagement, drive website traffic, and improve SEO efforts, specifically for Pinterest. Their goal was to connect with four distinct customer personas,ranging from professional designers to casual users.

Our Approach

At Choose Marketers, we utilized our full suite of marketing services to design a custom, multi-channel social media strategy that addressed RoomSketcher's unique needs. We began by thoroughly understanding the product's features and its target audience to ensure that our content was relevant and engaging.

Social Media Management & Content Creation
We created a blend of paid and organic campaigns on Instagram, Pinterest, and Facebook to engage users and raise awareness about RoomSketcher’s features. Our team developed instructional videos showcasing the ease of use and the innovative capabilities of the software. These videos acted as live demonstrations, providing valuable insights into the software’s functionality while directly appealing to the target audience’s needs.
Marketing Automation & Engagement Strategies
To maximize engagement, we utilized marketing automation tools, such as Go High Level (GHL), to streamline communication and follow-up processes. This allowed us to optimize lead nurturing and better convert social media traffic into actionable leads.
User-Generated Content & Social Proof
We introduced the “RoomSketcher Floor Plans Awards,” an annual competition designed to generate user-generated content. Users were invited to submit their best floor plans on Instagram for a chance to win free credits. This initiative not only boosted user engagement but also provided social proof by showcasing real-life use cases of the software.

Paid Advertising & Growth Strategy
In addition to organic efforts, we implemented paid media buying strategies across Instagram and Pinterest to further amplify the reach and visibility of RoomSketcher’s content. Our data-driven approach allowed us to target the right personas, ensuring the brand message resonated with the most relevant audiences.

Results

The strategic approach yielded remarkable results for RoomSketcher, far exceeding expectations:

Accounts engaged soared by 2,807%, reflecting a massive increase in brand visibility.
Interaction with posted content surged by 2,605%, demonstrating the effectiveness of our tailored content strategy.
Profile visits jumped by 81.6%, a clear indication of growing interest and trust in the brand.
RoomSketcher’s total impressions reached a staggering 95,823, showcasing the wide reach of the campaign.
Within the first 12 months, we achieved 99% of the client’s KPIs on Instagram, while growing their followers by over 44%.

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