For SEO, we began by conducting a thorough audit of Snap Print Solutions’ website. We focused on several key areas, including crawling and indexation audits to ensure content was served to search engines efficiently. A content audit helped identify opportunities for optimizing existing pages to enhance organic traffic quality. We also focused on keyword research and intent analysis, targeting both local and product/service keywords to improve rankings. A robust SEO implementation plan included on-page optimizations, metadata copywriting, internal linking, and link building, alongside optimizing Google My Business for local visibility.

For Google Ads, we restructured and optimized Snap Print Solutions’ campaigns to maximize results. We consolidated all Google Ads activities into a single account for better budget management and reporting. We separated brand and generic keywords into different campaigns, further segmented by state to ensure effective national campaign management. We implemented Performance Max campaigns, which allowed Snap Print Solutions to target users across multiple ad types, including shopping, search, display, and video. Additionally, we focused on ad copy tailored to drive RAQs, and optimized product titles to increase conversions. We also ran competitor campaigns to capture market share and position Snap Print Solutions as a top alternative.