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How We Increased Ramp Up Digital's Online Authority with a Targeted Link Building Strategy
Ramp Up Digital, a digital marketing agency focused on lead generation, partnered with Choose Marketers to strengthen their SEO through a robust link-building strategy. Our goal was to enhance their domain authority and drive more qualified traffic to their site.
- Link Building
- SEO
- Lead Generation
- Domain Authority
Goals
- Increase Ramp Up Digital’s domain authority through targeted link-building.
- Improve rankings for competitive keywords relevant to their digital marketing services.
Approach
Choose Marketers developed a targeted link-building strategy that focused on acquiring high-quality backlinks from relevant industry sources. We aimed to enhance SEO performance by securing authoritative links that would drive organic traffic and improve search rankings.
Backlink Audit & Strategy Development
We conducted a thorough audit of Ramp Up Digital's existing backlinks to assess the quality and relevance of current links, identifying any harmful or low-quality links that could negatively impact their SEO performance. Following the audit, we developed a targeted link-building strategy focused on securing high-quality backlinks from authoritative industry sources, such as top digital marketing blogs and publications. This strategic approach ensured that Ramp Up Digital’s domain authority improved steadily, resulting in a 25% increase in organic traffic and higher search rankings for services and targeted keywords.
Outreach Campaigns
We executed targeted outreach campaigns for Ramp Up Digital to establish relationships with relevant publications and authoritative industry websites. By focusing on high-traffic digital marketing platforms, we successfully secured valuable backlinks from well-respected sources. Each outreach effort was customized to highlight Ramp Up Digital’s unique expertise, ensuring that the backlinks not only improved SEO performance but also enhanced credibility. This strategic outreach resulted in a 30% increase in domain authority and significantly boosted organic search rankings, driving more qualified traffic to their website.
Content Creation for Link Building
We developed engaging and high-value content assets for Ramp Up Digital, including blog posts, infographics, and case studies, strategically designed to attract organic backlinks. These assets were focused on providing valuable insights and visually appealing content that resonated with the target audience, making them shareable across industry platforms. Each piece of content was optimized for search engines, ensuring that it not only improved visibility but also encouraged natural backlinks from authoritative websites. This approach resulted in a 25% improvement in search rankings and a steady increase in organic traffic.
Guest Posting & Features
We secured guest posts and features for Ramp Up Digital in well-respected industry publications, helping to boost their credibility and authority within the digital marketing space. Each guest post was designed to showcase Ramp Up’s expertise in PPC, SEO, and lead generation strategies, ensuring the content provided value to the readership of these reputable platforms. By featuring in high-authority publications, Ramp Up Digital strengthened its backlink profile, leading to a 20% increase in domain authority and improved visibility in search engine rankings, further driving organic growth.
Internal Linking Optimization
We optimized the internal linking structure of Ramp Up Digital's website to ensure that link equity was effectively distributed across pages. By carefully placing internal links within relevant content, we guided both users and search engine crawlers to high-priority pages, improving the overall site navigation and SEO performance. This strategic linking not only helped boost the rankings of underperforming pages but also enhanced the user experience by facilitating easier access to related content. As a result, the optimization led to a 20% improvement in overall page rankings and increased engagement across the site.
Curious about our approach?
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Execution
First Month
- Conducted a comprehensive backlink audit and identified opportunities for acquiring links from high-authority industry sites.
- Launched initial outreach campaigns to secure relevant backlinks from digital marketing, business, and technology-focused publications.
Second Month
- Created SEO-optimized content, including blog posts and infographics, designed to attract organic backlinks.
- Focused on securing guest posts and feature articles in reputable industry publications to build authoritative links.
- Enhanced internal linking strategies on the Ramp Up Digital website to improve the flow of link equity across key service pages.